Charli XCX's latest album, titled *Brat* — which dropped on June 7 2024 — has quickly ignited a color trend that commands attention far beyond spring's buttery yellow shades. The album cover's striking neon green background (overlaid with the word "brat" in the pop singer's signature Arial font) is now influencing everything from fashion to food.

This neon green trend has been building for a while now; Billie Eilish’s lime-green roots were her trademark for years, and in 2021, Selena Gomez's neon green manicure caused a stir all over social media. However, Charli XCX's album has propelled the bold color hex to new heights of popularity. BTW By the way, the latest trendy term is already here: So, what is demure?